PackIt is the smartest and simplest way to keep food and drinks cool anywhere. It's a foldable, FREEZABLE bag that works just like a refrigerator on the go, continually chilling items for hours.

The secret is a special freezable gel built into the walls of the bag. Simply store the entire bag in the freezer overnight. Once the bag is frozen, its walls generate waves of cold air that chill your food and drinks from all sides. No ice packs needed. Ever!

PackIt’s patented built-in technology keeps items cool all day without ever needing ice packs. It’s so powerful that it can even drop the temperature of liquids 25 degrees within the first hour. That’s right—it actually makes room-temperature items cold!

Best of all, it folds up for compact storage in your freezer and is ready to go when you are.